process and methods

We began with a best-in-class competitive exploration to identify strong interaction models for the MVP experience. Because our focus was on customization and checkout, we referenced established eCommerce leaders such as Amazon, Apple, Nordstrom, and Sephora to benchmark intuitive, high-performing flows.

Next, we mapped user journeys for both new and returning users to ensure a seamless experience from discovery to checkout. Working closely with the client, we built a feature backlog outlining content, functionality, and dependencies for each user task. From these insights, we created wireframes and low-fidelity prototypes, which evolved into interactive, high-fidelity designs once structure and logic were validated.

 

We conducted one round of usability testing with eight participants to evaluate clarity, navigation, and task comprehension. Feedback from testing informed refinements in layout hierarchy, microcopy, and progression logic across key flows.